How to make the most of your win themes

Win themes provide a solid foundation for any proposal. They help you to focus your proposal on the value that you uniquely bring and to inform a narrative that clearly and persuasively differentiates your solution from competitors.

Win themes are also a powerful tool for setting up engaging, collaborative proposal response teams. By defining them, you can ensure that all responses to questions and sections consistently highlight the strength of your offer.

The three things you can do to make the most of your win themes:

Here are our top three tips for taking your win themes to the next level:

1: Distil them into a single tagline that summarises your value proposition for the bid. This is a powerful introductory message for the cover and in the header of your response.

2: Integrate your win themes into the response as subheadings within your executive summary. This creates structure for your key messages and puts the ‘why you’ out there so it can’t be missed.

3: Use ‘callout’ boxes to highlight key points, featuring them prominently on the page. This allows an executive reader who scans the document to easily catch the reasons why you are the right choice to deliver.

Here’s an example of these tips in action:

Tendup offers a range of services to support your bid journeys. Talk to us about how we can help take your tender or proposal to the next level.

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